The Australian Academy of Beauty and Spa Therapy, in conjunction with The Urban Day Spa,
and our Emma’s Secret Salons, is able to offer graduating students the opportunity to have their own successful business.
Why buy a franchise?
We believe it is impossible to succeed in today’s market as a ”one man band”
One of the reasons our Emma’s secret salons have been so successful is that a team of people is running the salons, each person specialising in a particular area.
Marketing experts, training experts, management experts, product experts and financial experts.
As part of a franchise, you are able to concentrate on running your business, while we concentrate on the other essential parts of a successful business for you.
Who are we?
The Urban Day Spa is a family business, established in Sydney in 1980.
Originally Suzanne’s Home of Beauty at Baulkham Hills, the business enjoyed unparalleled success in the beauty industry, with 4 more family owned salons opening within a few years.
Adapting to changing market needs, the company name changed to Emma’s Secret in 1990 and became known as a market leader in professional skin and body treatments.
Due to increasing public demand for Australian made skin care products focussing on protection from the harsh Australian environment, Emma’s Secret in conjunction with Australia’s top cosmetic chemists, created its own line of products
Based on natural ingredients and aromatherapy, Emma’s Secret products provided real solutions to premature aging, teenage skin problems and skin sensitivity and received huge public acceptance.
In 1980 The Australian Academy of Beauty and Spa Therapy was established. This first class training facility for those looking for a career in Beauty Therapy. The Academy is Vetab accredited and nationally and internationally recognised, and has provided the foundation for many of Australia’s top beauty therapists and businesses.
Now with two locations throughout Sydney, the Australian Academy of Beauty and Spa Therapy provides essential training support and staff for all franchisees.
In 2006, we decided to share our business success with others, and developed The Urban Spa, a unique franchise opportunity for people who share our passion and dedication.
Clients of an Urban Day Spa, experience not only the ultimate in treatments, but the ultimate in skin care with Australia’s best trained beauty therapists.
Your key to success!
Keys to success
- Reputation and experience
With Emma’s Secret’s 30 years’ experience in salon management, product development and Beauty therapy training, “The Urban Day Spa” is our fresh new look! You will acquire the right to this name in your area and enjoy the immediate credibility associated with a recognised and respected business
- Image
Up to the minute salon presentation, salon promotion material, and therapist presentation ensure your image reflects the discerning client's requirements.
- Training
Two beauty training academies help provide well trained staff for our Day Spas. Monthly training, focussing on treatment quality, product knowledge and home prescription is provided and is essential for all Urban day Spa therapists
- Marketing and Advertising
Web design, letterhead, business cards, price lists, emails mail outs all professionally designed with proven formulas for optimum impact. Group advertising also keeps advertising costs to a minimum
Buying power
With group buying power we are able to negotiate special prices with our suppliers passing on this saving directly to your salon.
- 100% markup on Product sales
Because we manufacture our own products, our franchisees enjoy 100% product mark up greatly increasing your profit margin.
Most product manufacturers only offer between 40%-60% mark up.
On going support
Fortnightly area manager visits, monthly staff training, owner forums every two months and external training seminars twice annually for all staff provide the ultimate in support
Procedures
Full and detailed procedures manual on every aspect of the business “Our secrets of success” provided to every franchisee.
All treatment procedures provided in video format to provide constant ongoing revision to ensure all therapists are performing at the same level at all times.
- Staff Motivation
All staff are eligible for the yearly “Trip to Paris” for the Urban Day Spa’s highest retailer
What is included in franchise cost?
- Exclusive location
- Fit out of premises to Urban Day Spa exacting standards
- Signage
- Equipment including beds, facial equipment, waxing equipment. Diagnosis equipment
- Initial Professional and retail products
- Initial Consumables
- Computer system including direct mail, reports,
- Initial Training of staff
- Procedures manual and treatment videos
- Initial Stock of stationary including letterhead, price lists, business cards, welcome packs, product bags
- Client After sales support, home care information
- Initial Advertising including newspaper advertising,
What is the cost of the franchise?
- $50,000 - $200,000 according to location, age and size of business
- Once only franchise fee of $50,000
What is supplied Free of charge as part of the initial franchise fee?
- Initial training for all staff
- One uniform for each staff member
- Monthly staff training in treatment procedures, product knowledge and retailing
- Fortnightly area manager visit for support
- Bi-monthly owner forums
- Monthly advertising and marketing campaign to all major beauty editors and magazines
- Free web site and link to your salon
- Small Biz computer set up with stock and treatments and customer information.
- MYOB computer set up for all accounting needs
What are the ongoing costs of the franchise?
- No royalties – rare in the franchising industry!
- Retail and professional products
- Stationary requirements
- Monthly advertising posters
- Newspaper advertisements
- Yellow pages and yellow pages on line advertising
- Attendance for staff at external training seminar twice yearly
How do I start?
- Please complete the expression of interest form at the end of this information and submit to us.
- Discuss the proposal with your lawyer and accountant
- Obtain finance if necessary and provide us with evidence of finance
- We help you find the perfect location at the lowest possible rental. We help negotiate terms and conditions, trading hours etc.
- You then pay a non refundable deposit of $5,000 to enable plans to be drawn up and submitted to council.
- On council approval, our franchise agreement is signed and the balance of money payable is due before progression to building.
- We guide you through business name registration, company registration, book-keeping set up and taxation and superannuation requirements and set up.(additional cost according to accountant)
- We have architectural plans drawn up and submit them to council
- Shop fit out commences
- Advertising for staff begins
- Training of staff in procedures, and product knowledge
- Workplace agreements prepared for staff
- Eftpos and credit card set up
- Telephone and Internet set up
- Stocking of salon including equipment supplied, stationary etc
- Staff orientation
- Initial advertising campaign, including access to web site, yellow pages, telephone book, on line yellow pages
- Opening day
Please keep in mind the above steps may take between 3 – 12 months dependant on availability of perfect location for your budget
Please click here for our "Expression of Interest Form" and our principal will contact you within 2 working days. We welcome your enquiry!